{"id":5546,"date":"2022-05-03T15:44:11","date_gmt":"2022-05-03T15:44:11","guid":{"rendered":"https:\/\/ugandaupdatenews.com\/?p=5546"},"modified":"2022-05-03T15:46:56","modified_gmt":"2022-05-03T15:46:56","slug":"5546-2","status":"publish","type":"post","link":"https:\/\/prowebinhost.com\/anzu\/5546-2\/","title":{"rendered":"Stakeholder Management, Resourcing Communication and Professionalism – Key to PR Practice in government entities \u2013 Dr. Patricia Litho"},"content":{"rendered":"\n

By Sierra Arinaitwe <\/strong><\/p>\n\n\n\n

As a Public Relations (PR) practitioner and trainer who has so far worked for four government organizations, Dr. Patricia Litho, the head of Communication and Information Management at the Ministry of Energy and Mineral Development shines a light on how to overcome some of the challenges faced by PR practitioners in government entities.<\/p>\n\n\n\n

She highlights mistrust from the public due to unfulfilled promises from politicians during the election period, limited resourcing and everyone thinking they are an expert in communication as part of the challenges faced by government communications.<\/p>\n\n\n\n

\"\"
Dr. Patricia Litho (PHD) Head Communication at the Ministry of Energy and Minerals Development <\/figcaption><\/figure>\n\n\n\n

According to Dr. Litho, government employees serve the public and in order to excel at doing their job, communicators should always use their professional skills to observe protocol\/ hierarchy in the entity.<\/p>\n\n\n\n

\u201cTake time and interest to equip yourself about your organization\/entity or ministry; you don\u2019t want to be caught off guard at any point. Know your job and the structures you are supposed to follow to deliver the many things you have to deliver.<\/p>\n\n\n\n

\u201cUse your expertise to manage the people from the Ministry and the public through carrying out stakeholder engagements\/ dialogues to rebuild trust between them. Always appreciate and understand that the Ministers are the ones who usually appear before the media. Our job as communications officers is to prepare them technically on how to appear before the media,\u201d she  stated .<\/p>\n\n\n\n

Dr. Litho  gave the professional  tips above during a panel discussion on \u201cPR Practice in Government Opportunities\u201d  at the recently concluded National Public Relations Symposium held at Hotel African.<\/p>\n\n\n\n

\"\"
Dr. Litho exchanging a light moment with the UPDF Spokesman Brig. Gen. Felix Kulayigye<\/figcaption><\/figure>\n\n\n\n

She added thus ; \u201cAs a government communicator, there are things you cannot do, just to get attention to your ministry. Know how to maneuver your way around communication. Communication requires resourcing, invest and have an appropriate budget for the communication function to deliver.\u201d<\/p>\n\n\n\n

The discussion was moderated by Charles Odongtho alongside her fellow panelists, Brig. Gen Felix Kulayigye, the UPDF spokesperson, Luke Owoyesigire, spokesperson Kampala Metropolitan and Chris Obore, Director Communications and Public Affairs at Parliament of Uganda.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Sierra Arinaitwe As a Public Relations (PR) practitioner and trainer who has so far worked for four government organizations,<\/p>\n","protected":false},"author":1,"featured_media":5547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"class_list":["post-5546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/05\/dr-litho.png","jetpack-related-posts":[{"id":11700,"url":"https:\/\/prowebinhost.com\/anzu\/dr-patricia-litho-bounces-back-at-ministry-of-energy-in-new-role-as-assistant-commissioner-for-communication\/","url_meta":{"origin":5546,"position":0},"title":"Dr Patricia Litho Bounces Back At Ministry of Energy In New Role As Assistant Commissioner For Communication","author":"UgandaUpdate","date":"March 21, 2024","format":false,"excerpt":"Dr. Patricia Litho, has bounced back at the Ministry of Energy in a new role as Assistant Commissioner for Communication . A PHD holder , Litho will head the communication at the time when the Ministry is supritending over some of Uganda's biggest development projects in the energy , oil\u2026","rel":"","context":"In "National News"","block_context":{"text":"National News","link":"https:\/\/prowebinhost.com\/anzu\/category\/national-news\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2024\/03\/OIP.jpg","width":350,"height":200},"classes":[]},{"id":5716,"url":"https:\/\/prowebinhost.com\/anzu\/electricity-connectivity-is-a-key-government-priorityenergy-ministry-permanent-secretary-eng-batebe-assures-afdb-mission\/","url_meta":{"origin":5546,"position":1},"title":"ELECTRICITY CONNECTIVITY IS A KEY GOVERNMENT PRIORITY;ENERGY MINISTRY PERMANENT SECRETARY ENG. BATEBE ASSURES AFDB MISSION","author":"UgandaUpdate","date":"May 21, 2022","format":false,"excerpt":"BY Our Business Reporter Government is committed to \u00a0fast track electricity connectivity and stimulate demand by exploring innovative approaches to enhancing the power value chain in the country , the Permanent Secretary at the Ministry of Energy and Mineral Development , Eng. Irene Batebe has stated . \u201cThis includes a\u2026","rel":"","context":"In "Energy"","block_context":{"text":"Energy","link":"https:\/\/prowebinhost.com\/anzu\/category\/energy\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/05\/bate.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/05\/bate.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/05\/bate.jpg 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/05\/bate.jpg 2x"},"classes":[]},{"id":7375,"url":"https:\/\/prowebinhost.com\/anzu\/prioritize-girl-child-issues-when-performing-the-agenda-setting-role-umwa-appeals-to-the-media\/","url_meta":{"origin":5546,"position":2},"title":"Prioritize girl child issues when performing the agenda setting role \u2013 UMWA appeals to the media","author":"UgandaUpdate","date":"November 24, 2022","format":false,"excerpt":"By Sierra Ruth Arinaitwe The Board Chairperson of the Uganda Media Women\u2019s Association (UMWA) Dr. Patricia Litho \u00a0has appealed to the media to prioritize girl child related issues while performing its agenda setting role. Dr. Litho said the media is known for its ability to influence the importance placed on\u2026","rel":"","context":"In "Gender and the media"","block_context":{"text":"Gender and the media","link":"https:\/\/prowebinhost.com\/anzu\/category\/gender-and-the-media\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/11\/jou--scaled.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/11\/jou--scaled.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/11\/jou--scaled.jpg 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/11\/jou--scaled.jpg 2x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2022\/11\/jou--scaled.jpg 3x"},"classes":[]},{"id":15444,"url":"https:\/\/prowebinhost.com\/anzu\/women-engineers-have-a-critical-role-to-play-in-transforming-africa-ps-batebe\/","url_meta":{"origin":5546,"position":3},"title":"Women Engineers Have A Critical Role To Play In Transforming Africa-PS Batebe","author":"UgandaUpdate","date":"September 17, 2025","format":false,"excerpt":"By Zulfah Namatovu The government has called for increased gender inclusion in the engineering profession, saying women have a critical role to play in shaping Africa's transformation. The call was made by Engineer Irene Bateebe, the Permanent Secretary in the Ministry of Energy and Mineral Development during the 8th African\u2026","rel":"","context":"In "National News"","block_context":{"text":"National News","link":"https:\/\/prowebinhost.com\/anzu\/category\/national-news\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2025\/09\/ene3.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2025\/09\/ene3.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2025\/09\/ene3.jpg 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2025\/09\/ene3.jpg 2x"},"classes":[]},{"id":5617,"url":"https:\/\/prowebinhost.com\/anzu\/uganda-and-tanzania-to-collaborate-on-security-for-eacop\/","url_meta":{"origin":5546,"position":4},"title":"Uganda and Tanzania to collaborate on security for EACOP.","author":"UgandaUpdate","date":"May 12, 2022","format":false,"excerpt":"President Yoweri Kaguta Museveni and his counterpart Tanzania's President Samia Suluhu Hassan have stated that the two neighboring countries will collaborate to ensure the security of the East Africa Crude Oil Pipeline (EACOP) after a bilateral meeting they held at State House Entebbe. 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