Destination Uganda has won the \u201cBest in Show \u2013 Africa\u201d award for its immersive and experiential showcase at the Travel & Adventure Show at the Javits Convention Center, North America\u2019s largest consumer travel exhibition.<\/p>\n\n\n\n
This achievement was the result of a collective effort spearheaded by the Uganda Tourism Board (UTB), in collaboration with the Embassy of Uganda in Washington, D.C., the Permanent Mission of Uganda in New York, and Uganda\u2019s private sector tourism stakeholders.<\/p>\n\n\n\n
The award reinforces Uganda\u2019s strategic focus on quality experiences, sustainability, and authentic storytelling as drivers of tourism growth and national development. <\/p>\n\n\n\n
The United States remains one of Uganda\u2019s key source markets, with Vision 2040 targeting over 200,000 American visitors annually. This strategic participation in platforms such as the Travel & Adventure Show continues to drive demand, increase brand visibility, and strengthen Destination\u00a0.<\/p>\n\n\n\n
This strategic participation in platforms such as the Travel and Adventure Show continues to drive demand, increase brand visibility, and strengthen Destination Uganda\u2019s presence in North America.<\/p>\n\n\n\n
\u201cThis recognition is a powerful affirmation of Uganda\u2019s rising profile as a world-class experiential premier destination. Being recognized in New York, one of the most influential travel markets globally, signals that Uganda\u2019s unique blend of wildlife, culture, adventure, and community-based tourism resonates strongly with today\u2019s travelers,\u201d said Dr. Gessa Simplicious, UTB Head of Communication.<\/p>\n\n\n\n
Uganda\u2019s participation strategically positioned the country as \u201cThe Pearl of Africa\u201d through engaging and interactive experiences, including tastings of Uganda\u2019s premium coffee and Uganda Waragi, virtual reality showcases of the country\u2019s landscapes and wildlife, and compelling gorilla experiences that attracted high visitor traffic.<\/p>\n\n\n\n
These activations drew consumers, travel advisors, and media to the Uganda stand, providing first-hand exposure to the country\u2019s diverse adventure and cultural tourism offerings. This generated quality leads, and strengthened tourism business linkages within the U.S. market.<\/p>\n\n\n\n
For over 19 years, the Travel and Adventure Show has connected more than 2.7 million travel enthusiasts and over 16,500 travel advisers with over 5,800 exhibiting companies from around the world, influencing travel bookings worth over $7 billion. <\/p>\n\n\n\n
The Travel & Adventure Show is North America\u2019s largest consumer travel event, attracting over 150,000 visitors annually and operating on a Business-to-Consumer (B2C) model. This recognition goes beyond tourism, boosting investment, partnerships, and visitor confidence while positioning Uganda competitively on the global stage.<\/p>\n\n\n\n
Editor;msserwanga@gmail.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Destination Uganda has won the \u201cBest in Show \u2013 Africa\u201d award for its immersive and experiential showcase at the Travel<\/p>\n","protected":false},"author":1,"featured_media":16346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"class_list":["post-16345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2026\/01\/awa2.jpeg","jetpack-related-posts":[{"id":7915,"url":"https:\/\/prowebinhost.com\/anzu\/cnn-lists-uganda-among-the-best-tourism-destinations-to-visit-in-2023\/","url_meta":{"origin":16345,"position":0},"title":"CNN lists Uganda among the best tourism destinations to visit in 2023","author":"UgandaUpdate","date":"January 5, 2023","format":false,"excerpt":"Leading USA cable network CNN has listed Uganda as one of the\u00a0 best tourism destinations to visit in the year 2023 highlighting some of the tourists attractions including the mountain gorillas and the beautiful Murchison Falls . 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