destination.<\/p>\n\n\n\n
![\"\"](\"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2025\/12\/IMG-20251218-WA0014-1024x819.jpg\")
<\/figure>\n\n\n\nDesigned for sustained impact, the partnership will be executed in four strategic phases, evolving from immediate activation to short, medium, and long term development.<\/p>\n\n\n\n
UTB’s immediate priority is to create high-impact activation strategy for the tournament in Morrocco. The partnership will be activated through cultural showcases, fan zones, watch parties, and fan caravans in both Uganda and Morocco.<\/p>\n\n\n\n
UTB CEO Ms. Juliana Kagwa noted the significance of this union; \u201cUTB is delighted to partner with FUFA to leverage the power of sports to showcase Uganda to global audiences. Football has an unmatched reach. As we prepare to engage regional and international tournaments, this collaboration will elevate \u2018Destination Uganda\u2019 on the world stage. Through strategic sports tourism initiatives, we will not only champion Uganda\u2019s beauty to the world but also position our country for visitors, investors, and fans alike, both on and off.\u201d<\/p>\n\n\n\n
While the immediate focus is the campaign in Morocco, the partnership sets a critical foundation for the future. By utilizing high traffic sports platforms now, UTB is testing and refining its destination marketing strategies in preparation for AFCON 2027.<\/p>\n\n\n\n
Dr. Taibu Azah added that the partnership solidifies the bond between sports and tourism. She emphasized that as the Cranes fly the flag in Morocco, they carry the full backing of the nation\u2019s tourism identity, with FUFA providing its platforms to maximize the reach and impact of the “Explore Uganda” campaign. Editor;msserwanga@gmail.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Uganda Tourism Board (UTB) has entered a strategic partnership with Federation of Uganda Football Associations (FUFA) to position Uganda Cranes<\/p>\n","protected":false},"author":1,"featured_media":16192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[65],"tags":[],"class_list":["post-16191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2025\/12\/IMG-20251218-WA0018.jpg","jetpack-related-posts":[{"id":9920,"url":"https:\/\/prowebinhost.com\/anzu\/fufa-sacks-uganda-cranes-head-coach-micho-ahead-of-2026-world-cup\/","url_meta":{"origin":16191,"position":0},"title":"FUFA Sacks Uganda Cranes Head Coach Micho ahead of 2026 World Cup","author":"UgandaUpdate","date":"September 15, 2023","format":false,"excerpt":"Following Uganda Cranes continued poor performance FUFA has confirmed the termination of head coach Micho Sredojevic. The Cranes failed to qualify for next year's AFCON. FUFA said Micho's sacking was mutually agreed by the two parties and fans of the national team are worried that Uganda might again fail to\u2026","rel":"","context":"In "Soccer"","block_context":{"text":"Soccer","link":"https:\/\/prowebinhost.com\/anzu\/category\/soccer\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2023\/09\/micho.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2023\/09\/micho.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2023\/09\/micho.jpg 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2023\/09\/micho.jpg 2x"},"classes":[]},{"id":3952,"url":"https:\/\/prowebinhost.com\/anzu\/a-ten-man-uganda-cranes-forces-a-goal-less-draw-with-mali-as-ugandan-made-kiira-motors-kayoola-coach-transports-visitors\/","url_meta":{"origin":16191,"position":1},"title":"A TEN MAN UGANDA CRANES FORCES A GOAL LESS DRAW WITH MALI AS UGANDAN MADE KIIRA MOTORS KAYOOLA COACH TRANSPORTS VISITORS","author":"UgandaUpdate","date":"September 7, 2021","format":false,"excerpt":"By Our Sports Reporters The Uganda Cranes braved a heavy down pour to force a goal-less draw against a physical Mali national football team in an entertaining game played at St. Mary\u2019s Kitende stadium . The game played on - artificial turf saw the Cranes\u2019 defender Murushid Juuko given marching\u2026","rel":"","context":"In "Sports"","block_context":{"text":"Sports","link":"https:\/\/prowebinhost.com\/anzu\/category\/sports-2\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/09\/IMG-20210905-WA0179.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/09\/IMG-20210905-WA0179.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/09\/IMG-20210905-WA0179.jpg 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/09\/IMG-20210905-WA0179.jpg 2x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/09\/IMG-20210905-WA0179.jpg 3x"},"classes":[]},{"id":2848,"url":"https:\/\/prowebinhost.com\/anzu\/fufa-does-not-consider-players-political-affiliation-for-call-up-to-national-team-magogo\/","url_meta":{"origin":16191,"position":2},"title":"FUFA DOES NOT CONSIDER PLAYERS POLITICAL AFFILIATION FOR CALL -UP TO NATIONAL TEAM-MAGOGO","author":"UgandaUpdate","date":"March 22, 2021","format":false,"excerpt":"Uganda Cranes utility midfielder, Khalid Aucho has publicly\u00a0 apologized to\u00a0 FUFA and fans for not following the code of conduct set up for national team players that saw him sent packing\u00a0 from the national team camp. \u00a0FUFA\u00a0 in a statement\u00a0 on Friday said that the\u00a0 Egypt-based midfielder\u00a0 was dismissed from\u2026","rel":"","context":"In "Soccer"","block_context":{"text":"Soccer","link":"https:\/\/prowebinhost.com\/anzu\/category\/soccer\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/03\/aucho.png","width":350,"height":200},"classes":[]},{"id":11912,"url":"https:\/\/prowebinhost.com\/anzu\/fufa-not-sure-cranes-will-play-world-qualifiers-at-namboole-stadium\/","url_meta":{"origin":16191,"position":3},"title":"FUFA Not Sure Cranes Will Play World Qualifiers At Namboole Stadium","author":"UgandaUpdate","date":"April 22, 2024","format":false,"excerpt":"he Federation of Uganda Football Associations (Fufa) is in negotiations with the Confederation of African Football (Caf) to have\u00a0\u00a0Mandela Stadium\u00a0host Uganda Cranes\u2019 World Cup qualifiers in June. The Cranes are set to face Botswana and Algeria in match-day 3 and 4\u00a0 in June. Fufa is eager to have these crucial\u2026","rel":"","context":"In "Sports"","block_context":{"text":"Sports","link":"https:\/\/prowebinhost.com\/anzu\/category\/sports-2\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2024\/04\/OIP-1.jpg","width":350,"height":200},"classes":[]},{"id":11478,"url":"https:\/\/prowebinhost.com\/anzu\/minister-col-butiime-inaugurates-5th-uganda-tourism-board-utb-board-of-directors\/","url_meta":{"origin":16191,"position":4},"title":"Minister Col Butiime Inaugurates 5th Uganda Tourism Board (UTB) Board Of Directors","author":"UgandaUpdate","date":"February 11, 2024","format":false,"excerpt":"Colonel (Rtd) Tom Butime, the Minister of Tourism, Wildlife and Antiquities, has inaugurated the fifth Board of Directors of the Uganda Tourism Board (UTB) at a function held in Kampala. UTB is a government agency mandated to promote Uganda globally, ensure quality assurance in tourist facilities, promote tourism investment, and\u2026","rel":"","context":"In "Tourism & Travel"","block_context":{"text":"Tourism & Travel","link":"https:\/\/prowebinhost.com\/anzu\/category\/tourism-travel\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2024\/02\/Screenshot_20240209-104837.webp","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2024\/02\/Screenshot_20240209-104837.webp 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2024\/02\/Screenshot_20240209-104837.webp 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2024\/02\/Screenshot_20240209-104837.webp 2x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2024\/02\/Screenshot_20240209-104837.webp 3x"},"classes":[]},{"id":16238,"url":"https:\/\/prowebinhost.com\/anzu\/the-life-and-times-of-polly-ouma-who-passed-on-at-age-of-83\/","url_meta":{"origin":16191,"position":5},"title":"The Life And Times Of Polly Ouma Who Passed On At Age Of 83","author":"UgandaUpdate","date":"January 2, 2026","format":false,"excerpt":"Former Simba FC and Uganda Cranes captain Polly Ouma who died at Nsambya hospital aged 83 was an influential figure in Uganda's football- whose service to the game spanned decades as a player, coach and administrator. Ouma was one of the most respected players in his generation that also included\u2026","rel":"","context":"In "Tribute"","block_context":{"text":"Tribute","link":"https:\/\/prowebinhost.com\/anzu\/category\/tribute\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2026\/01\/IMG-20251230-WA0020.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2026\/01\/IMG-20251230-WA0020.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2026\/01\/IMG-20251230-WA0020.jpg 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2026\/01\/IMG-20251230-WA0020.jpg 2x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/pc0aOV-4d9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/posts\/16191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/comments?post=16191"}],"version-history":[{"count":1,"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/posts\/16191\/revisions"}],"predecessor-version":[{"id":16194,"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/posts\/16191\/revisions\/16194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/media\/16192"}],"wp:attachment":[{"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/media?parent=16191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/categories?post=16191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prowebinhost.com\/anzu\/wp-json\/wp\/v2\/tags?post=16191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
About Uganda Tourism Board<\/strong>
Uganda Tourism Board (UTB) is a statutory organization established in 1994. UTB is mandated to promote and market
Uganda domestically, across the region and internationally, promote quality assurance in tourist facilities through
training, grading<\/em> and classification, promote tourism investment, support and act as liaison for the private sector in
tourism development.<\/em><\/p>\n\n\n\n