Government through the Ministry of Information Communication Technology (ICT) and National Guidance (NG) led by Cabinet Minister Judith Nabakooba has procured the services of several television, radio stations and online media publishers-practitioners in a bold move to bolster public awareness against the Covid-19 pandemic across the country.<\/p>\n\n\n\n
Media experts say this is the first time government has undertaken the procurement of media services across the country thus allowing wide public outreach and penetrating demographics it has never engage since the emergence of the dotcom era nearly 25 years ago. \u201cThis is unprecedented for the Uganda government to reach out at this scale and being brave to discard the hitherto traditional considerations of rate cards for mainly the old mainstream media.<\/p>\n\n\n\n
\u201c It looks to be a good move by the technocrats at the ministry especially during this long national wide lockdown due to the Covid-19 pandemic -to realize that the central government can no- longer ignore the wide influence and reach by the online publishers and broadcasters,\u201d a senior media professional who declined to be named told this publication.<\/p>\n\n\n\n
Experts have their say<\/strong><\/p>\n\n\n\n Other experts have attributed the bold media outreach to the new minister at the helm of the ICT and NG sector, Ms. Judith Nabakoo ba who has rich experience and understanding of the media industry in Uganda -herself being a journalist who also served as the Uganda Police Spokesperson for a long time .<\/p>\n\n\n\n Media industry experts noted that the move will cement mutual working relations between the central government and media players at all levels and boost a coherent and concise government message during and after the Covid-19 pandemic. \u201cThis is a good innovation on the part of the government and they can sustain this model beyond Covid-19. Whether it is going to deliver for them a coherent message and allow them deeper penetration- especially by reaching out to the last mile in terms of public service delivery monitoring and feedback will depend on the long-term execution of the strategy and the content delivered .\u201dthe media and communications experts explained .<\/p>\n\n\n\n Already , the Ministry of ICT and NG has been\nactive in articulating the measures that have been instituted\nby government led by Presdient Yoweri Museveni with\nadvise from the ministry of Health to combat the coronavirus\nthat has wreaked havoc across the world . this has helped Uganda\nunlike other EAC member states to keep the local infection\nlevels low and without any registered death as a result of the\npandemic so far.<\/p>\n\n\n\n Background<\/strong><\/p>\n\n\n\n Uganda has previously set high standards in the\nfight against epidemics including HIV\/Aids and Ebola drawing\nwide international recognition and the execution of a new robust\nmedia communication strategy will certainly be a major boost\nfor this government response against the Covid-19 pandemic.<\/p>\n","protected":false},"excerpt":{"rendered":" Government through the Ministry of Information Communication Technology (ICT) and National Guidance (NG) led by Cabinet Minister Judith Nabakooba has<\/p>\n","protected":false},"author":1,"featured_media":1142,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[30,115],"tags":[88],"class_list":["post-1141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-media","tag-covid-19"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2020\/05\/media-industry-150x150-1.jpg","jetpack-related-posts":[{"id":16761,"url":"https:\/\/prowebinhost.com\/anzu\/veteran-journalist-kasujja-takes-over-office-of-executive-director-ugand-media-center\/","url_meta":{"origin":1141,"position":0},"title":"Veteran Journalist Kasujja Takes Over Office Of Executive Director Ugand Media Center","author":"UgandaUpdate","date":"March 24, 2026","format":false,"excerpt":"Veteran Journalist and Former BBC reporter , Alan Kasujja has assumed office of Executive Director , Uganda Media Center and promised to turn aorund government communication for effective public understanding and by-in . \u201cSpeaking with one voice is not about uniformity \u2014 it is about coherence. 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The committee over-sees government\u2019s activities in the ICT sector which is headed by Minister Judith Nabakooba. The new appointment was announced by the Government\u2026","rel":"","context":"In "National News"","block_context":{"text":"National News","link":"https:\/\/prowebinhost.com\/anzu\/category\/national-news\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2020\/06\/Amoru-Paul.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2020\/06\/Amoru-Paul.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2020\/06\/Amoru-Paul.jpg 1.5x"},"classes":[]},{"id":3056,"url":"https:\/\/prowebinhost.com\/anzu\/museveni-says-nrm-party-is-ready-to-engage-the-media-to-communicate-govt-programs-directs-ict-ministry-to-act\/","url_meta":{"origin":1141,"position":2},"title":"MUSEVENI SAYS NRM PARTY IS READY TO ENGAGE THE MEDIA TO COMMUNICATE GOVT PROGRAMS DIRECTS ICT MINISTRY TO ACT","author":"UgandaUpdate","date":"April 21, 2021","format":false,"excerpt":"By Our Reporters Following a marked growth in the influence of online media across the country and globally \u00a0, President Yoweri Museveni has directed newly elected NRM MPs and the Ministry of ICT headed by\u00a0 Ms. Judith Nabakooba \u00a0to draw a new media strategy which government and the NRM party\u2026","rel":"","context":"In "National News"","block_context":{"text":"National News","link":"https:\/\/prowebinhost.com\/anzu\/category\/national-news\/"},"img":{"alt_text":"","src":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/04\/IMG-20210419-WA0075.jpg","width":350,"height":200,"srcset":"https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/04\/IMG-20210419-WA0075.jpg 1x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/04\/IMG-20210419-WA0075.jpg 1.5x, https:\/\/prowebinhost.com\/anzu\/wp-content\/uploads\/2021\/04\/IMG-20210419-WA0075.jpg 2x"},"classes":[]},{"id":6293,"url":"https:\/\/prowebinhost.com\/anzu\/information-minister-dr-baryomunsi-rallies-new-rdcs-to-communicate-govts-development-programs\/","url_meta":{"origin":1141,"position":3},"title":"INFORMATION MINISTER DR.BARYOMUNSI RALLIES NEW RDCS TO COMMUNICATE GOVT’S DEVELOPMENT PROGRAMS","author":"UgandaUpdate","date":"July 31, 2022","format":false,"excerpt":"Dr. Chris Baryomunsi the Minister of ICT and National Guidance, has called on the newly appointed Resident District Commissioners (RDCs) and Resident City Commissioners (RCCs) to communicating government success stories the country's development agenda . 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